Adrien Broner is a boxing promoters dream for many reasons. First, he is a young champion. At the tender age of 22 he is already making waves and doing it in a big way. He is a solid fighter that has good boxing skills. Broner has been fighting his style since he was 10 year old and carries a deep amateur background. Throw in the fact that he carries an electrifying fanbase from Cincy and you have a recipe for success in Boxing.
From a marketing standpoint he knows that boxing needs entertainment and he knows that he must differentiate himself in order to not get lost in the sauce of all the other fighters on GBP’s roster. His already doing catchy things like the “hair brush” fiasco at the end of every fight and it is working.
Add his memorable post-fight interview punchlines such as “They call me the Problem, but you can call me the “Can-Man” cause anybody “CAN” get it. AfriCANS, AmeriCANS, DominiCANS, MexiCANS, anybody “CAN” get it,” his outrageous Twitter antics of taking photos of himself going #2, constantly tweeting absurd love/dating advice, his flashy self-performing ring entrances, and you can see why he is already becoming a marketing genius and Oscar’s next cash cow single handedly. Believe it or not, there is method to some of his madness.
Social media outlets like Twitter and Facebook have only made Broner more accessible to fans and more likely to say or do something completely outrageous. Who in their right mind would share all of their personal (sometimes embarrassing) dating encounters with thousands of people? Adrien Broner thats who. What man would openly profess his love for his children one minute only to follow it up with a picture of himself on the toilet? Adrien Broner thats who.
Fighters unlike athletes from other sports, do not have the benefit of a organized league office or a team to market them. Each fighter basically is the CEO of their own corporation. And while Adrien Broner may turn many fans away with his over the top bordering on antics, he has also won over a legion of young fans who thrive off of his “stage identity.” They love his flashy style, and and his cocky demeanor. He speaks to a generation that prefers boisterous stars over placid ones. The same guy that talks trash on the basketball court at the local LA Fitness and owns every Lil Wayne CD is not rocking a Tim Duncan jersey. He’s an Adrien Broner fan. Critics maintain that he is simply tracing the steps of one of the sports greatest self promoters of all time Floyd Mayweather Jr. Floyd has noticed.
His tactics have caught the eye of Floyd Mayweather Jr. “Someday I want to hand the torch to another young fighter. It could be Yuri Gamboa. It could be Broner. We just don’t know, but I’d love to hand that throne to one of those fighters.”
At the end of the day, let’s be honest, once you get past all of the antics you’ll discover that the kid can actually fight and his plan is working like a charm. You’re either going to love him or love to hate him…and that is why he will be laughing all the way to the bank.
ABOUT “BATTLE ON THE BANKS: BRONER VS. ESCOBEDO”:
“Battle On The Banks: Broner vs. Escobedo,” a 12-round fight for Broner’s WBO Junior Lightweight World Championship will take place Saturday, July 21 at U.S. Bank Arena in Cincinnati, Ohio. The event is promoted by Golden Boy Promotions and R&R Promotions and sponsored by Corona and AT&T. The HBO Boxing After Dark® telecast begins at 10:00 p.m. ET/PT.